In a rather exciting development ARTICLE magazine, a publication I contribute to, is now on sale in London’s Tate Modern bookshop. As I said to ARTICLE’s founder and publisher Kenny Ho, this is the only time I’ll be on the shelves at Tate Modern unless they recognise the genius of my Crayon etchings!
ARTICLE is still on sale and to give you a taste of the contents, I’m publishing an edited version of the second article I put together for the magazine’s debut issue. It’s an interview with the most delightful Travelling Gin Company, three enterprising young men who got on their bikes to build a fantastic business.
I am so loving the TGC concept of booze from a bike that I’m organising the date of my wedding next year around their availability. If you want to see them in action then head to the Soho Food Feast on June 9.
WE can thank the Dutch not only for inventing gin, but also for inspiring one of the quirkiest additions to the British events scene in the form of three boys and a bicycle.
The Travelling Gin Company serve perfect gin & tonics from their customised butcher’s bicycle complete with optics attached to the front basket filled with ice, limes and mixers.
So far, Joseph Lewis, Jack Langridge and Ed Godden have popped up at shop openings for Aesop, served guests at The Welcome Collections’ library and facilitated the toasting of quite a few bride and grooms at weddings around the UK.
The idea came to Joseph during a trip to Amsterdam and an afternoon of gin tasting while cycling around taking in the sights. Although tourists themselves, the group attracted plenty of attention.
It’s not just the domestic market that has benefited from their ingenuity – Berlin has had a taste of the Travelling Gin Company during a trip last year to furnish thirsty Germans with London-distilled gin Sipsmith, accompanied by the country’s iconic Thomas Henry mixers. When in Blighty, the boys use Fentimans or Fevertree mixers.
“The great thing about Sipsmiths is that first of all it looks wonderful, it is distilled in Hammersmith so that’s as local as you can get and it is perfect for a straight G&T,” explains Jack, who has a background in managing bars.
“But we do look for other UK distilled gins. There’s so much variation in gin and it’s great that you can pick and choose and see what works best in cocktails.”
As the nation slowly defrosts and the promise of some sunny days to come beckons, the Travelling Gin Company are stocking up for a packed diary of events, weddings and any other celebration that requires three boys, bikes and a basket of booze.